Desirée Iyama The Label is a slow fashion womenswear label founded in July 2020 by Desirée Iyama. Our collections revolve around a tender yet timeless aesthetic and are designed to be feminine, fun, and functional for every woman.
We promote the idea of 'slow fashion' through our ethics and aim to contribute to the circular economy. Fabrics are locally sourced from our suppliers and of limited quantities. All garments are handmade to order in limited quantities, no garment is pre-made. Leftover pieces are used to make accessories such as face masks, headbands, scarves, and scrunchies.
Growing up in a creative household with my mother as a Fashion Designer and my late grandmother as a Seamstress, I acquired a number of skills including sketching, pattern cutting, sewing, creative direction, visual merchandising and designing from a young age. In July 2016, I officially launched my brand 'Desirée Iyama' however, after 17 months of running the business, I embarked on a two-year break to garner knowledge on fashion business by enrolling in a Masters course. During the two-year break, I took time to rediscover my tenderness and find my resilience which led to the rebranding, revitalising, repositioning and relaunching of 'Desirée Iyama' in July 2020.